Look Inside To Learn:

  • How refusing to create quality, consumer-centric content is actually hurting your business
  • Why creative content is a key strategy to stronger search rankings
  • Why engaging humans (not robots) is the new measure of on-line success
  • How to create content that engages humans, and how to track it
  • Why a “tour-guide” will always be better than a “salesman” 


About the AuthorJAke.png

Jake Kaufman serves as the Director of Content Strategy at Adept Marketing, where he manages the creative direction and content strategies for the both the agency and our clients. He's always looking to tell interesting stories—and is always interested in hearing a good story, too.


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