Look Inside To Learn:
- How refusing to create quality, consumer-centric content is
actually hurting your business
- Why creative content is a key strategy to stronger search rankings
- Why engaging humans (not robots) is the new measure of
online success
- How to create content that engages humans, and how to track it
- Why a “tour-guide” will always be better than a “salesman”
About the Author
Jake Kaufman serves as the Director of Strategy at Adept Marketing, where he applies creative vision to define digital "moments" that help businesses align with, engage, and delight their prospective customers. Jake has delivered results for Fortune 10 brands, Fortune 100 & 500 companies, and global non-profits.
