Discover How To:

  • Build a numbers-driven email marketing strategy that's aligned with your holiday revenue goals
  • Segment your list to send highly personalized, conversion-focused emails
  • Create a maintainable editorial calendar—and align your creative needs accordingly
  • Leverage "best practice" emails to increase the lifetime value (LTV) from your list
  • Monitor, test, and evolve your email strategy throughout the holidays to increase results as you go

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The key to giving people what they want is segmentation and personalization.

Segmentation is simply breaking out your massive email list into smaller, like-minded groups. This strategy is extremely important to ecommerce email success. Research conducted by MailChimp shows that segmentation:

  • Increases open rates by 14%
  • Improves clickthrough rates by 15%
  • Reduces bounce rates, spam report rates
  • Reduces unsubscribe rates

So how detailed should you get with segmentation? Some markets go into hyper-segmentation and some choose to stay at more broad levels.

The key is simply doing it, measuring it, and getting better at it.



Want to Know More About Adept?

Adept Marketing thrives in a landscape that demands transparency and measurable results. Adept was founded with one core condition: “We’ll only do things that can be measured and we’ll hold ourselves accountable for those results.”  Adept prides ourselves on being flexible, agile, and skilled at website creative and development, ecommerce, responsive design, content marketing and inbound campaigns, search engine optimization, pay per click marketing, conversion optimization, and analytics strategy and consulting.