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Use these slides to learn more about:

  • The definition and background of conversion optimization
  • Why a conversion-oriented website is so essential to a marketing strategy
  • The research tactics and process behind managing a conversion optimization effort
  • How to set up a conversion optimization program with and without a marketing partner





Sara Kear  |  VP, Digital Strategy

Recognized as a 2016 Person to Know by Columbus Business First, Sara leads multiple teams at Adept focused on driving traffic, improving conversion, and increasing revenue for clients across a wide variety of industries.


David Boroi | Manager, Conversion Optimization

An accomplished marketer, author, and photographer with more than 10 years of experience managing digital projects, Dave leads cross-functional UX conversion optimization projects at Adept. 





Get the Slides